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1921
THE BEGINNING
100 years ago Max Braun founded his company for the construction of accessories. From the beginning the company was characterized by progressive ideas, innovative product solutions and the use of the latest technologies.
1951
A NEW DIRECTION
After the death of Max Braun his sons Artur and Erwin set out to create a new type of company for the modern era. A company that emphasized respect for people, both employees and customers alike.
1955
AUDIO AS A TRANSFORMATIVE ENGINE
Braun quickly established a network of designers that were influenced by the Ulm School of design and the Bauhaus movement. Within just 8 months they developed what was a radical new image for the company´s entire record player range. Audio products like the SK1 or the TS-G or G11 radios were received with great acclaim at the radio exhibition in 1955.
1961
BECOMING A DESIGN ICON
Not least with the start of Dieter Rams as Head of Design, Braun developed a reputation as a world famous design brand. Rams championed the systematic application of design, characterized by a new relationship between form and function and the company became the first to introduce “good design” to the mass market.
2021
THE FUTURE OF GOOD DESIGN
The most critical part of Braun’s design philosophy is more than just the products, it´s about the way products are made, the thinking that goes into making them. The so called “Haltung” of making things that are useful, simple and built to last. This hasn´t changed since 100 years and it will carry the brand into the next centenary.
Braun Audio LE03
White 100 Years Edition
  • Wireless Hifi speaker
    with Google Voice Assistant.
  • 5 year extended warranty –
    tuned to perfection and built to last.
  • Beautiful, expansive,
    deeply immersive Braun sound.
Up to 5 Years
Warranty
Room placement EQ for
audio optimisation
Hands-free control with
the Google Assistant
Over 300 music streaming services
available with Wi-Fi streaming
Privacy button to physically
disconnect microphones
In-app bass and treble
tone control
Multi-room and
stereo pairing
Designed in
Germany

Simple. Useful. Built to last.

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