The LE range launches in Korea.
For the Korea launch of our LE speakers, KD-Sound put together a high-end event in one of the most prestigious global design shops, 10 Corso Como in Seoul. The new speakers were presented between brand classics such as Atelier, SK4 and LE1. Originally from Milan, Italy, the store combines the latest in design and fashion and attracts stylish crowds across the world.
We chose Seoul’s Cheongdam Flagship Store in the famous Gangnam district, a premium, upmarket shopping area, as the location for the Braun Audio pop-up shop because of its aesthetic appeal. For an entire month, visitors can explore the new LE range and historic Braun products while learning about the design principles of our iconic former Head of Design, Dieter Rams.