{"id":195,"date":"2021-05-19T09:01:00","date_gmt":"2021-05-19T09:01:00","guid":{"rendered":"https:\/\/aqipa.klixpert.io\/?p=195"},"modified":"2023-01-16T08:54:45","modified_gmt":"2023-01-16T08:54:45","slug":"design-inspirations-jens-fager","status":"publish","type":"post","link":"https:\/www.braun-audio.com\/en-gb\/artistry\/design-inspirations-jens-fager\/","title":{"rendered":"Design Inspirations with Jens Fager."},"content":{"rendered":"\n

One of Sweden’s most well-established designers.<\/h2>\n\n\n\n

“Everything is and will be different,” goes Jens Fager’s<\/a> philosophy. At the core of this vision sits an honest treatment of every product, an identification of its primary function and a reduction to its essence. <\/p>\n\n\n\n

The work of Jens and his team centres around everyday human life, needs and experiences, try to make these things more fun, more elegant and more practical. The result is a product with poetic, humurous and surrealist qualities. <\/p>\n\n\n

\"Jens<\/picture><\/figure><\/div>\n\n\n

A belief in yourself.<\/h2>\n\n\n\n

A curious and outside-the-box-thinking creator, Jens connects being a good designer to being a transparent, self-trusting designer. “Being a good designer is mostly about, what I think, being honest to yourself and believing in your ideas<\/em>,” he says. <\/p>\n\n\n

\"Jens<\/picture><\/figure><\/div>\n\n\n

Good design is honest.<\/h2>\n\n\n\n

Jens identifies very strongly with this Dieter Rams principle. Honesty is one of the major things for the initiation process of a project and pertains to everything from the choice of materials to the production techniques to consumer communication. <\/p>\n\n\n\n

As an example, he cites his lamp designs for the Danish furniture house Muuto.<\/p>\n\n\n\n

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<\/div>\"Braun<\/div>