{"id":223,"date":"2021-03-04T09:17:00","date_gmt":"2021-03-04T09:17:00","guid":{"rendered":"https:\/\/aqipa.klixpert.io\/?p=223"},"modified":"2023-01-16T08:54:45","modified_gmt":"2023-01-16T08:54:45","slug":"design-inspirations-yael-levey","status":"publish","type":"post","link":"https:\/www.braun-audio.com\/en-gb\/artistry\/design-inspirations-yael-levey\/","title":{"rendered":"Design Inspirations with Yael Levey"},"content":{"rendered":"\n<h2 class=\"hx wp-block-heading\">Design in the digital sphere<\/h2>\n\n\n\n<p>Yael Levey, the creative face behind the moniker <a https:=\"\" www.instagram.com=\"\" iamnotmypixels=\"\" href=\"https:\/\/www.instagram.com\/iamnotmypixels\/\">I Am Not My Pixels<\/a>, is a digital product designer based in London. Her work centres around the look and behaviour of websites and apps. <\/p>\n\n\n\n<p>Being a prolific creator, she&#8217;s put her stamp on many different projects across a variety of fields, from children&#8217;s games to investment banking to the UK&#8217;s largest digital weather service. These days, she keeps busy analysing means of communication and connectivity in professional environments.<\/p>\n\n\n\n<h2 class=\"hx wp-block-heading\">Understanding the client<\/h2>\n\n\n\n<p>It is a guiding principle for Yael to put the customer&#8217;s needs and wants first. A deep understanding for the client facilitates the design process. Prioritising simplicity is of nearly equal importance, as is being &#8220;<em>intentional about every aspect of the design<\/em>&#8221; to ensure the highest possible quality of the final product. <\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"image_container\"><picture><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.braun-audio.com\/wp-content\/uploads\/2021\/03\/yael-levey-puppy-zola.jpeg\" width=\"768\" height=\"1024\" alt=\"Yael Levey with puppy Zola and Braun Audio\" \/><\/picture><\/figure><\/div>\n\n\n<h2 class=\"hx wp-block-heading\">Design as a team sport<\/h2>\n\n\n\n<p>In order to get to the root of a problem, Yael needs designers to be curious, adaptable, critical, calculative and, most of all, capable of working well with others. &#8220;<em>Digital product design is a team sport, and you have to be able to work with a variety of people with radically different skill sets from yours<\/em>.&#8221;<br \/><\/p>\n\n\n\n<h2 class=\"hx wp-block-heading\">Sound, uninterrupted<\/h2>\n\n\n\n<p>Yael&#8217;s relationship with music isn&#8217;t a situational one. She listens to music pretty much constantly, and one of the first things she does in the morning is to pick a playlist for the day. &#8220;<em>I love feeling like I have a soundtrack to my life that I&#8217;m in control of<\/em>,&#8221; Yael explains. <\/p>\n\n\n\n<p>Music helps her stay focused and go into work mode. What kind of sound she chooses can very much depend on the parametres of a given project. Before presenting her work, for instance, Yael tends to play upbeat music. Without music, she finds it a lot harder to concentrate and get into the right creative rhythm, saying &#8220;<em>That&#8217;s why it&#8217;s incredibly important to me to set up my space with music and acoustics in mind<\/em>.&#8221; Head over to Spotify for Yael&#8217;s Inspire playlist.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Designer Takeover - Yael Levey - Sounds that Inspire\" style=\"border-radius: 12px\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/6PBCXl8L9C4hVgLN9TuctP?si=720cba9add0c4f83&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"hx wp-block-heading\">Good design makes a product useful<\/h2>\n\n\n\n<p>&#8220;<em>For me this [Dieter Rams] principle sits at the backbone of what design is and how it differs from art<\/em>,&#8221; Yael states, emphasising at the same time the commonalities of the two disciplines. &#8220;<em>Like art, design must function by filling a need and provide value to the person using it.<\/em>&#8221; A design that isn&#8217;t useful is a design that has failed, in Yael&#8217;s opinion. That is why she reserves a considerable amount of time for the research and test phase of her projects. Being proactive is key to the art of problem solving.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"preview\"><div class=\"label\"><\/div><img decoding=\"async\" alt=\"Braun Audio x Yael Levey\" src=\"https:\/\/img.youtube.com\/vi\/yjNeJm0dJ7Q\/maxresdefault.jpg\"\/><\/div><iframe title=\"Braun Audio x Yael Levey\" width=\"500\" height=\"375\" data-src=\"https:\/\/www.youtube.com\/embed\/yjNeJm0dJ7Q?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Looking for more inspiration? Check out <a href=\"\/en\/2021\/02\/12\/design-inspirations-ini-archibong\/\" title=\"Design Inspirations with Ini Archibong.\">Ini Archibong&#8217;s take on &#8220;Good design is unobtrusive.&#8221;<\/a> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yael Levey, the creative face behind the moniker I Am Not My Pixels, is a digital product designer based in London. Her work centres around the look and behaviour of websites and apps. Read more!<\/p>\n","protected":false},"author":6,"featured_media":375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,19,20],"tags":[],"acf":[],"aioseo_notices":[],"lang":"en-gb","translations":{"en-gb":223},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.braun-audio.com\/wp-json\/wp\/v2\/posts\/223"}],"collection":[{"href":"https:\/\/www.braun-audio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.braun-audio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.braun-audio.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.braun-audio.com\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":4,"href":"https:\/\/www.braun-audio.com\/wp-json\/wp\/v2\/posts\/223\/revisions"}],"predecessor-version":[{"id":377,"href":"https:\/\/www.braun-audio.com\/wp-json\/wp\/v2\/posts\/223\/revisions\/377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.braun-audio.com\/wp-json\/wp\/v2\/media\/375"}],"wp:attachment":[{"href":"https:\/\/www.braun-audio.com\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.braun-audio.com\/wp-json\/wp\/v2\/categories?post=223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.braun-audio.com\/wp-json\/wp\/v2\/tags?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}